Keeping the video game industry weird  

“Nintendo isn’t one simple element of an overall gaming industry, I really think there needs to be a Nintendo genre, that’s almost its own entity.”

That’s what legendary video game designer Shigeru Miyamoto told the LA Times at E3 2 weeks ago. He feels that Nintendo needs its own genre as unlike many other publishers who try to be cool, they just have fun and do weird things, laughing at themselves.

“For a lot of us at Nintendo, it’s difficult to decide what cool is. In fact, it’s a lot easier for us to laugh at ourselves. It’s almost as if we’re performers. Our way of performing is by creating these fun, odd and goofy things.”