Mercedes Mario Kart 8 performing better than expected

Apparently this ad:
http://www.youtube.com/watch?v=x6FmIKSqTKo
has done better than luxury car-maker Mercedes-Benz has expected. Here’s a statement they released:

“[The commercial] was quite a talking point, bringing a lot of people to the showroom,” Mercedes-Benz Japan president and chief executive officer Kintaro Ueno commented. “This is a new market segment for us, but it has exceeded our expectations. I can say that it’s going well.”